Rosie Enríquez has formed thousands of corporations and limited liability companies over the years—almost always with privacy as the principal goal. I am indebted to her for the following tips, using “James and Jill Jones, from Atlanta, Georgia” as an example.
To name a trust: WRONG: Jones Family Trust, JJJ Trust, J&J Trust
RIGHT: Southern Belle Trust, Atlanta Members Trust, Three-R Trust
Reasoning: For privacy, any name that gives no clue as to the Jones’ ownership is best
James decides to incorporate his small outboard motor-repair business:
WRONG: Jones Outboard Motors, Inc. JJ Motors, Inc. Acme Outboards, Inc.
RIGHT: Bluebell Bay, Inc. Somerset Group, Inc. NW Georgia Enterprises.
Reasoning: Not only should Jim’s name or initials not appear, the name should not limit his business to motors of any kind. What if he later adds non-related products?
It’s better to use a generic name that will cover anything.
Jill needs to obtain a New Mexico LLC with which to title a Highlander that she plans to buy with cash, from a private party. In this case, there is no need to make a special order with some name of her choosing. Who cares what the name is? Any name will do!
To see Rosie’s
current list of shelf LLC names , email her at
senorita [at]
canaryislandspress.com.
Labels: company names, corporate names, how to name, LLC names
Privacy blog post by JJ Luna at 2:00 AM
