Monday, June 11, 2012
How to keep your pregnancy a secret (for a least a few months)
First, the answer: If you wish to keep your pregnancy a secret, do not pay with a credit card when you shop. Pay cash.
Now for the explanation, using Target as an example.
Target assigns every customer a Guest ID number, tied to their credit card, name, or email address that becomes a bucket that stores a history of everything they’ve bought and any demographic information Target has collected from them or bought from other sources. See the article, “How Target Figured Out A Teen Girl Was Pregnant Before Her Father Did” (http://www.forbes.com/sites/kashmirhill/2012/02/16/how-target-figured-out-a-teen-girl-was-pregnant-before-her-father-did)
Target is not the only store that targets you. Suppose you buy substantial quantities of beer, wine or hard liquor, and pay by credit card. Don’t be surprised if this someday comes back to haunt you!